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41. Cultura International Journal of Philosophy of Culture and Axiology: Volume > 18 > Issue: 1
Chao Wang

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In "Comparative Literature, Variation Theory, and a New Construction of World Literature(s)" Wang Chao discusses Shunqing Cao's "variation theory" as a framework in the discipline of comparative literature and its applicability for a new construction of world literature(s). Wang argues that Goethe's concept of world literature can be expanded and developed for a new construction of the idea of world literature(s). Wang's principal argument is that comparative literature in today's heterogeneity and cross-cultural variabilities can be revived with the notions of variation and its connecting aspect of world literature. Both variation theory and perspectives of the concept of "new world literature" are based in recent insights in comparative literature, on variations of literary exchange, on interpretation in cross-civilization literary circulation, translation, and production. Wang proposes that these views broaden and adjust the boundary of comparability, thus injecting much-needed vitality into comparative literature and world literature research.

42. Cultura International Journal of Philosophy of Culture and Axiology: Volume > 18 > Issue: 1
Peina Zhuang

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In "On Variations of Classical Chinese Literary Theory for a Framework of Global Literary History" Peina Zhuang discusses texts of classical Chinese literary theory as a reservoir for philosophical reflections on literary art. The aesthetics of Chinese literature originate in Confucianism and Taoism and hence represent an important background for any discussion of ancient, modern, or contemporary Chinese literature and literary history. Zhuang analyzes texts of classical Chinese literary theory within such a framework of a literary history and aims at furthering Chinese literature to become an integral part of world literatures. Further, Zhuang argues that "history" and "literary history" present a different picture of works on classical Chinese literary theory owing to the variation caused in representing their literary and aesthetic features. Zhuang also posits that the translation of Chinese literary texts to Western languages, while relevant and important, is not enough to advance Chinese literature from a peripheral status to a status of recognition hence the importance of scholarship with regard to literary history specifically.

43. Cultura International Journal of Philosophy of Culture and Axiology: Volume > 18 > Issue: 1
Yina Cao

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In "Cross-cultural Communication and Cultural Variation" Yina Cao discusses the concept of "cultural variation" (Cao Shunqing) as an extension of the discipline of comparative literature. She argues that the concept of cultural variation explains many problems in the field of cross-cultural communication while it can also provide a unique research perspective for the phenomenon of cultural integration. By summarizing and sorting out the problems which need to be solved in "cultural variation" and the core cases of cultural variation (e.g., "journey to the West"), Cao discusses the phenomenon of aphasia in the process of cultural foreignization, cultural transmission, and cultural variation and attempts to imagine a new approach in scholarship in order to explore new theoretical tools for the future of the discipline of comparative literature with the use of Cao's variation theory.

44. Cultura International Journal of Philosophy of Culture and Axiology: Volume > 18 > Issue: 1
Shunqing Cao, Xin Chen

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In "Formations of World Literature(s) and Shaw's The Man of Destiny in Chinese and Japanese Translation" Shunqing Cao and Xin Chen expand Franco Moretti's dictum that "world literature is not an object, it's a problem" to elaborate that the concept of world literature(s) is in some sense a problematic one, which is itself under a process of problematization. Cao and Chen discuss how variation and heterogeneity contribute to a more in-depth understanding of formations of world literature(s). Taking the Bernar Shaw's The Man of Destiny they discuss the writer's presence in world literature from a bi-lateral perspective: Shaw's work in the English-speaking West and Shaw in Asia. For the former, Shaw stands in a specific place in recent postcolonial Irish Studies and thus raise problems for their research paradigm. For the latter, Cao and Chen present an analytical comparison between a Chinese and a Japanese translation of The Man of Destiny. Cao and Chen argue that by such a bilateral approach we may recognize the importance of heterogeneity so as to obtain further reflections on present discussions of world literature(s).

45. Cultura International Journal of Philosophy of Culture and Axiology: Volume > 18 > Issue: 1
Yi Li, Qian Xiaoyu

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In "The Xueheng School (学衡派), Babbitt's New Humanism, and the May Fourth Movement (五四新文学运动)" Li Yi discusses modern Chinese literary history. On the one hand, it is known that scholars have been discussing key figures of the May Fourth Movement by positioning the Xueheng School to the opposite side of the former. Hence in scholarship and criticism the location of the Xueheng School as a restoration group of feudalism resulted in understanding the School as hindering the development of modern culture. However, since the 1990s the Xueheng School inspired interest in the concept of restoring ancient Chinese thought. Some scholars even repeat the ideas of the Xueheng School and regard the efforts of Xueheng scholars as overall and profound cultural pursuits which would diminish some of the extreme ideas of the May Fourth Movement. Li argues that neither of the two views on the Xueheng School are accurate and discusses the Xueheng School's achievements in view of Irving Babbitt's idea of "New Humanism."

46. Cultura International Journal of Philosophy of Culture and Axiology: Volume > 18 > Issue: 1
Weidong Zhou

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In "Cultural Variation and Cultural Creation in Chinese Biographical Writing and Carnegie's Work" Weidong Zhou discusses the impact on Chinese biographical writing via biographies written in Chinese and translated from English about Andrew Carnegie's life and work. The interpretation of Carnegie's philanthropy includes Chinese traditional cultural concepts such as "righteousness," "cause and effect," and "self-cultivation" which constitute the unique understanding of "philanthropy" in modern Chinese literature. From a "moral model" to "successful person" the overall images following Carnegie can reflect the processes of acceptance of Western "individualism." Zhu argues that Carnegie's example was shaped as a "Youth Idol" in the May Fourth Movement from which the unique route of modernization in Chinese literature and culture can be traced.

47. Cultura International Journal of Philosophy of Culture and Axiology: Volume > 18 > Issue: 1
Yiping Wang

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In "World Literature, Industrialization, and the Two Faces of Contemporary Chinese Science Fiction" Yiping Wang discusses contemporary Chinese science fiction against the backdrop of the influence of world literature and the development of industrialization in China. Wang argues that two sides represented respectively by Liu Cixin and Han Song constitute the feature of contemporary Chinese science fiction. The side characterized by the works of Liu Cixin is the close connection with world science fiction and the positive attitude and consistency with technological innovation and industrialization in China while the other side has Han Song as its representative, whose works, with similarities to high literature of world canons and the mainstream Chinese literature, reflect on the development of technology and industrialization focusing on individuals and disasters in the shadow of modernization. These two sides join together in the illustration of the basic image of science fiction in contemporary Chinese literature. By absorbing the essence of world literature and echoing the concerns of the nation, contemporary Chinese science fiction surmounts the hierarchy of literary genres and make its way into the active center of world literature

48. Cultura International Journal of Philosophy of Culture and Axiology: Volume > 18 > Issue: 1
Miaomiao Wang

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In "Worlding World Literatures and Coetzee's Disgrace" Miaomiao Wang explores the concept of world literature(s) as world-making activity, which gains in elliptical refraction, translation, and mode of reading. With the example of J.M. Coetzee's Disgrace, Wang illustrates cultural variations between the original English text and the Chinese translation of Disgrace through cultural filtering and literary misreading. Further, Wang analyzes images of "otherness" in Coetzee's text with regard to East Asia, especially in China, through the assimilation of the cultural rules of national literature and its literary discourse thus making it part of world literature. Wang argues that cultural variation and the images of otherness can be attributed global importance as an emerging world literary canon and its aesthetic ideology.

49. Cultura International Journal of Philosophy of Culture and Axiology: Volume > 18 > Issue: 1
Steven Tötösy de Zepetnek

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In "Peripheralities: 'Minor' Literatures, Women's Literature, and Adrienne Orosz de Csicser's Novels" Steven Tötösy de Zepetnek discusses events surrounding Adrienne Orosz de Csicser's (1878-1934) work. For the contextualization of the events Tötösy de Zepetnek employs his own framework of "comparative cultural studies" here applied to "minor literatures" (i.e., peripheral) and women's literature and Shunqing Cao's "variation theory." While Orosz's novels are not considered exceptional, the author achieved notoriety after locked up in a mental institution. In addition to three published novels, in an unpublished novel (excerpts of which she read at various literary and social gatherings) Orosz narrates her love affair with a Roman Catholic bishop. Knowledge about her novel's contents resulted in the bishop orchestrating Orosz's commitment to a mental hospital. The context in which Orosz's texts are located in is the socio-political situation in Hungarian society prior to and shortly after the First World War.

50. Cultura International Journal of Philosophy of Culture and Axiology: Volume > 17 > Issue: 2
Asunción López-Varela Azcárate

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51. Cultura International Journal of Philosophy of Culture and Axiology: Volume > 17 > Issue: 2
Asunción López-Varela Azcárate

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What is the role of the Social Sciences and Humanities (known collectively as SSH) in the journey to the Fourth Industrial Revolution? What is the impact of these disciplines for the challenges the world faces, supposedly defined by a highly dynamic phase of industrial and social restructuring, where the adaptive capacity of societies needs to be enhanced by specific skills and techno-social dependencies? What is the role of SSH in building cognitive competences, and new professional paths? This paper, part of the special focus of the Annual Review of New Directions in the Humanities, seeks to unveil the importance of SSH disciplines to the major STEM disciplines (science, technology, engineering, and mathematics). Although disciplines and research in Social Sciences and Humanities play a fundamental role in the production of knowledge relevant to society, the last decade of the 20th century has seen a continuous trend towards their devaluation. After a relatively glorious period during the first half of the century, when SSH disciplines still held a relative social influence, the arrival of digital technologies in 1990s, accelerated their decline. This article traces a brief overview of this decline and explores some of the causes as well as the challenges in valuing SSH. Focusing mainly on Europe, the paper presents the attempts, on behalf of the European Commission, to correct this decline. It also outlines some new ideas that could help a true integration and transfer of knowledge across STEM AND STEAM disciplines, such as the creation of specific 'missions'. Precisely, one of the diagnoses of the Horizon 2020 experience in Europe has been that investment in research is not effectively linked to the solution of specific problems. Thus, it is necessary to put in motion co-creation mechanisms among research disciplines and advance in the establishment of intersectoral bridges, bringing SSH research closer to the industry and other social sectors in order to solve the pressing challenges we face (climate change, mass migration, economic crisis, etc.)

52. Cultura International Journal of Philosophy of Culture and Axiology: Volume > 17 > Issue: 2
Simon C. Estok

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Literature has an ethical obligation to respond to the climate change crisis, and scholars have a responsibility to understand how these responses work. Neither the humanities nor the sciences have a good record when it comes to encouraging people to limit their desires, their consumption, or their growth. While there may be genetic reasons for this failure, calls for humanity to limit itself need better responses. Literature can help us to respond better to climate change, but only if we reconceptualize narrative and accord to it the importance it once held as a source not only of entertainment but of knowledge necessary for our very survival.

53. Cultura International Journal of Philosophy of Culture and Axiology: Volume > 17 > Issue: 2
Susan Petrilli

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This essay presents Genevieve Vaughan’s writings on language, communication and social praxis for social change. Mothering/being-mothered is thematized, in the framework of gift logic, as a core practice characterizing human relationships, shedding new light on the properly human in terms of gift economy values.

54. Cultura International Journal of Philosophy of Culture and Axiology: Volume > 17 > Issue: 2
Xiana Sotelo

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In line with the cross ethnical alliances that the Eurasian community (from Asia) stands for, in this paper we interrogate the possibility of meaningful ways to transcend ‘race’ through the application of critical thinking skills. The methodology proposed combines a brief historical summary of how race has been articulated in history and in science until the discovery of Human DNA with some references to the field of Race Studies. As a social value category, it will be demonstrated that ’race’ has no scientific evidence. In the pursuit of objectively demonstrating that what unites us as humans is much more than what separates us, critical thinking can help us to go beyond nationality and transcend classifications. In doing so, a critical mindset will be underlined as a necessary requirement to increase the degree of rigorous and truthful information generated from the sciences and humanities in the advancement of one human race within Eurasian community and beyond.

55. Cultura International Journal of Philosophy of Culture and Axiology: Volume > 17 > Issue: 2
Marta Silvera-Roig

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Much has been written since the Covid-19 pandemic hit the world. The way in which we refer to this and other diseases has been commented and criticized in the media and in public online forums. Several linguists have referred to the different metaphors with which we refer to the disease appealing to our social responsibility towards the words we use to refer to sensitive subjects and have compiled alternative forms to “the war metaphor”. There is a linguistic, political, and even health concern about the possible consequences of referring to Covid-19 as a war. However, the conceptual metaphor DISEASE IS WAR is ubiquitous, the key is: it is conceptual, it is a metaphor of the mind and not of language. Moreover, its variations and changes are a reflection of human creativity, but there is nothing wrong with the metaphor per se. In any case, it is a means to criticize certain discourses and there, as in everything, the context of the communicative act is ineludible. In this article we will see some examples of how we refer to SARS-CoV-2 in different media and explain the ubiquity of the metaphor. We shall also note that there is nothing wrong with the metaphor itself, which is, in fact, based on a biologically hooked form, present in human cognition, to refer to something that threatens us and that we must avoid or combat.

56. Cultura International Journal of Philosophy of Culture and Axiology: Volume > 17 > Issue: 2
Huiyong Wu

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Possibly the main reason why China can completely control the COVID-19 pandemic is that it can use state power to implement holistic and systemic deployment, integrate all resources, and form an efficient and refined grassroots management system. The sense of responsibility of the Chinese people has been a very important factor. The obedience of individuals in China does not come from the authority imposed by any external agent. It stems from its Confucian traditions and the positive pursuit of common ways of self-recognition and self-realization. These traditional values are very different from the Western individualistic construction of modernity. China’s cultural orientation may not be replicated by other countries, but its way of shaping the people's sense of social responsibility and the holistic way of handling crises should be worthy of study and reference.

57. Cultura International Journal of Philosophy of Culture and Axiology: Volume > 17 > Issue: 2
Ana Calvo Revilla

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In online communication, writers incorporate into fictional representation imaginaries that arise from the interaction between various artistic manifestations (text, photography and illustration). This paper explores the work of two spanish authors, Patricia Esteban Erlés and Albert Soloviev in order to study the social impact and ethical aspects of hypermedial short stories in the virtual space, since their works function as vehicles for social criticism. At the same time, the paper addresses fundamental questions associated with the understanding and interpretation of hybrid narrative microtexts.

58. Cultura International Journal of Philosophy of Culture and Axiology: Volume > 17 > Issue: 2
Jinghua Guo

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Artistic representation is an instrument of historical memory that, unlike history, serves to transfer the emotional imprint that historical records leave behind for the sake of objectivity. Art memorializes achievements and success, but also tragic moments of death and destruction. Cultural differences between China and the West lead to varied perspectives and patterns of expression in the Fine Arts. This paper offers several examples showing how art has dealt with epidemic and pandemic. No one is immune to such tragedies in our increasingly globalized world. By looking back at the memories recorded in artistic representation, we can learn from the past and cooperate in order to face future crises successfully. However, cooperation is only possible if we are aware of cultural differences. This paper provides a brief example on how Chinese and European art face inter-artistic plague narratives in different ways.

59. Cultura International Journal of Philosophy of Culture and Axiology: Volume > 17 > Issue: 2
Mohammed M. Hassouna

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In early 2020 COVID-19 turned the whole world into place of horror, capitals into ghost-towns, and hospitals into tombs. But this was not the first time the world was hit by such a catastrophic pandemic. Many countries have hit by innumerable plagues, epidemics and pandemics. It is important to keep these terrible incidents in the collective memory so that precautions are taken and they do not happen again. In 1947, a huge spread of cholera hit Egypt leaving thousands of death and infected as well as a disastrous impact on the socio-economic life of the country. Writer Andrée Chedid sheds light on this epidemic in her novel The Sixth Day, which discusses a wide range of issues at a time when class division dominated in the country. The novel is a testimony to the poor medical condition of the Egyptian countryside.

60. Cultura International Journal of Philosophy of Culture and Axiology: Volume > 17 > Issue: 2
Qingben Li

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Through a large number of data analysis, this paper analyzes the different influences of COVID-19 on the traditional art and the new media art in China. China’s industries of new media art have made a rapid development during the pandemic. The industrial growth of the new media art has enabled them to play an important role in safeguarding employments, and to assume greater social responsibility in fighting the epidemic. With the help of internet technology, new media art can quickly adjust to the broadcast plan, timely send excellent artistic content to the audience who stay at home through the network, and help them vent their fear and soothe their wounded hearts in face of the pandemic.