Sign Systems Studies

There are two problems discussed in the article. The first one is the phenomenon of mass literature and semiotic approach to it. According to Lotman, mass literature of the 20th (and 21st) centuries is not so much an object of semiotics as of sociology. However, it is possible to consider mass literature of earlier times as an object of semiotics of culture. Lotman discusses Russian mass literature of the 18th and 19th centuries as such an object in the article “Massovaya literatura kak istoriko-kulturnaya problema”. Considering mass literature a dynamic factor of the semiotic system, Lotman distinguishes its main features: a high degree of automatization and syndrome of retardedness. In the second part of the article the author discusses the phenomenon of mass poetry in contemporary Lithuania. This kind of mass literature is much more similar to the phenomenon discussed by Lotman than to the mass literature of the postmodernist epoch. Lithuanian mass poetry employs the codes of national romanticism (the end of 19th century) and considers itself an ignored part of high culture. This sort of poetry unknown to Western societies exhibits archaising tendencies in the modern postsoviet culture.

The paper deals with the contemporary state of semiotic ethnology in Poland (connected with New Polish Ethnology group), its internal and external influences, its specifics, subjects and its reaction to the other theoretical propositions. The “neotribe” of New Polish Ethnology was established by few younger scholars, ethnologists in the early 1980s, in an opposition to the dominant stream of positivistic ethnology. Today they have become classics of Polish anthropology, masters that have educated a new generation of their students, and lead some anthropological institutes. The most inspiring set of theories that influenced the group and its heirs was taken from Soviet semiotics of culture (Lotman, Uspensky, Toporov, Ivanov), and French structural-semiotics (Levi-Strauss, Barthes), but there are some individual differences also. On that basis they have developed a specific scope, aim and methods of interpretation with as its key terms myth and mythical thinking. They have explained many cultural events (relation we-others, body image, commercials, and anthropology itself) within the framework ofmythical thinking, making it the most productive and attractive frame of interpretation within Polish humanities and social sciences. In the 1990s they had to face critical ethnography, deconstruction and postmodern anthropology and they did it with perfect flexibility that even strengthened their project, because the potential of reflexivity and self-consciousness lied within semiotics from its beginning.

In this paper I will sketch an Umwelt ethics, i.e., an ethics that rests heavily on fundamental features of Jakob von Uexküll’s Umwelt theory. In the course of an interpretation of the Umwelt theory, a number of concepts are introduced. These include ontological niche, common-Umwelt, total Umwelt and bio-ontological monad. I then present an Uexküllian reading of the deep ecology platform. It is suggested that loss of biodiversity, considered as a physio-phenomenal entity, is the most crucial aspect of the ecological crisis, which can be understood as an ontological crisis.