Sign Systems Studies

The article analyses the position of sociosemiotics in the paradigm of contemporary semiotics. Principles of studying sociocultural phenomena are discussed so as they have been set for analysing the inner mechanisms of sign systems in the semiology of F. de Saussure on the one hand, and for studying sign systems and semiotic units as related to referential reality in the semiotics of C. S. Peirce on the other hand. Three main issues are touched upon to define the scope of sociosemiotics: the general methodology of sociosemiotics. its particular methods, and possible objects of analysis. The relevance of the features of objects in different humanitarian disciplines (cultural unit, historical fact, social fact, institutional fact, social process, etc.) is surveyed to define the object of study in sociosemiotics. Also, the article comments on the description of social organisations via cultural processes and on relations between an individual and society as controllable by social action models.

The first issue raised by this paper is whether semiotics can bring any added value to ecology. A brief examination of the epistemological status of semiotics in its current forms suggests that semiotics' phenomenological macroconcepts (which are inherited from various theological and philosophical traditions) are incommensurate with the complexity of the sciences comprising ecology and are too reductive to usefully map the microprocesses through which organisms evolve and interact. However, there are at least two grounds on which interfacing semiotics with ecology may prove to be scientifically productive: (a) the very looseness of semiotic discourse can be an important catalyser for multidisciplinary interactions, an important condition for the emergence of truly holistic ecology; (b) the present semiotic conceptual apparatus is not carved in stone. All its notions, frames of reference and types of reasoning can evolve in contact with the problems encountered in evolutionary ecological research. Semiotics, as an open-ended epistemological project, remains a proactive intellectual resource. The second issue raised by this paper is precisely to call attention to the opportunity provided by recent developments for rethinking and furthering semiotic inquiry. An attempt is made to show that counterintuitive theories such as memetics and new frontiers in teclmology such as nanotechnology, could help recast ecosentioticsalong more intellectually exciting lines of inquiry than the mere rewriting of ecological discourse in terms of the traditional semiotic macroconcepts. It goes without saying that memetics and nanotechology are not presented here as definitive solutions but simply as indicative of possible directions toward acomprehensive evolutionary ecosentiotics that would radically transform the basis of the 20th century sentiotic discourse and its ideological agenda.

Naming, according to Sebeok, constihttes the first stage of zoosemiotics. This special but common use of language acrually inaugurates more complicated procedures of human discourse on non-human kingdom, including classification of its members. Because of language's double articulation in sound and sense, as well as the grapheme's pleremic (meaning-full) rather than cenemic (meaning-empty) characteristic (according to Hjelmslev). Chinese script is capable of naming and grouping animals randomly but effectively. This paper attempts to describe the said scriptorial "necessity of naming" (Kripke) in classical Chinese by citing all the creatures, real or fabulous, with a /ma/ (horse) radical.

Metaphors of nature and organism play a central role in the epistemes of the Western culture and arts. The entire project of the 'modern' meant a separation of man from the cosmos and its laws. Signs and symbols are thought to be arbitrary and conventional social constructions. However, there are many returns to iconic imitations of nature and biological principles also in such an esoteric art as music. One of the highest aesthetic categories in Western art music is the so-called 'organic growth' which particularly manifests in symphony. The concepts of 'organic/inorganic' can be used as analytic terms, whereby one might even compare such composers as Jean Sibelius and Gustav Mahler. Music is said to be 'organic' when (I) its theme actors live in their proper Umwelt (or isotopy); (2) all music material stems from the same themes (it is innerly iconic); (3) all musical events follow each other coherently (inner indexicality or the principle of Growth); (4) music strives for some goal (temporality). Moreover the Ueküll idea of a particular lch-Ton of every organism can be turned back to music. Hence we can say that every musical piece is like an 'organism' which has its lch-Ton detennining which signs it accepts and how it acts in the musical environmentof its own and formed by other musical works.

Traditionally, ontology, or at least western ontology, bas been an anthropocentric enterprise, that takes only human experiences into account. In this paper I argue that a prolific biocentric ontology can be based on UexkülI's Umwelt theory. UexkülI offers the basis of an ontology according to which the study of experiences is a much wider field than it is as depicted by classical ontology and contemporary philosophy of consciousness. Based on the thoughts of the contemporary philosopher Thomas Nagel I claim that there might very well be Iifeforms that are totally unimaginable to us. I argue that this view is compatible with the Umwelt theory, and that it should be adopted by biosemioticians. Furthermore, I argue that a biosemiotic possibilism should be implemented. Followingly, one should not claim to know which characteristics of living beings are universally and necessarily valid, but restrict oneself to statements about life as we know it.

This article analyses the possibility to look at living systems as biorhetorical systems. Rhetorics of biology, which studies the rhetoric of biological discourse, is distinguishable from biorhetorics, which attempts to analyse the expressive behaviour of organisms in terms of primordial (unconscious) rhetoric. The appearance of such a view is a logical consequence from recent developments in new (or general) rhetorics on the one hand (e.g., G. A. Kennedy's claim that rhetoric exists among social animals), and from the biosemiotic approach to living systems on the other hand.