Volume 1, 1998
Aesthetics and Philosophy of the Arts
Mário Fernando Bolognesi
La Cultura y la Mercancía
Adorno and Horkheimer adopted the notion of the fetishism of commodities for the analysis of art and culture. Material, physical goods are not identical with symbolic ones. In spite of being predominant, the culture industry cannot be taken as the prototype for all analyses of culture. One cannot reduce all cultural products in the market economy to market products. The plurality of artistic and cultural practices found in countries such as Brazil calls into question the Frankfurtian framework.