Volume 18, Issue 3, Fall 2014
Pedro Xavier Mendonça
Towards a Material Semiotics' Rhetoric
Persuasion and Mobile Technologies
The aim of this article is to develop the concept of a material semiotics’ rhetoric as a way to highlight a rhetoric that is not reducible to the symbolic and communicational domains, and which helps to shed light on the construction of features for mobile technologies such as cell phones. To reach this goal, this research makes an articulation between some main notions defining rhetoric as a knowledge and practice—being persuasive, seeking to reach an audience, the use of arguments, in a context of ambiguity and problematization—and the construction of technological artefacts according to Science, Technology, and Society studies.