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Sign Systems Studies

Volume 47, Issue 3/4, 2019

Sergio Rodríguez Gómez
Pages 382-399

Cartographies of the mind
Generalization and relevance in cognitive landscapes

The problem of relevance, at individual agent scale – or how we decide what is adequate for our interpretation of the signs we encounter in the world – is a question that keeps reappearing in semiotics and other disciplines concerned with meaning. In this article I propose an approximation on relevance that conceives meaning as a trajectory across a cognitive landscape. Unlike conventional accounts on relevance, which presuppose mental processes built on feature-based representations, my proposal suggests conceiving cognition as a fluid and emergent field of attractors basins that become specified and modified when experiences appear, and conceiving meaning as a trajectory across the cognitive field. Consequently, I suggest that when cognitive landscapes better fit world experience, agents’ categorizations will be more relevant. My proposal is mainly supported by two approaches: the enactivist notion of structural coupling and the theories of dynamic neural populations of Walter Freeman III.