Volume 37, Issue 3/4, 2009
Zoosemiotics
Stephen Pain
Pages 498-508
From biorhetorics to zoorhetorics
The present article aims to introduce the field of “Zoorhetorics”, as a particular case of Biorhetorics, earlier introduced by the author in the academic world. A brief explanation will be provided of its aims, methods and models, while particular attention will be devoted to the concept of “sustainable good”, considered crucial in both the “Bio-” and “Zoorhetorics” formulations.