Sign Systems Studies

Volume 29, Issue 2, 2001

Irene Machado
Pages 463-476

Semiotics of culture in Brazil

Projection is a dialogical mechanism that concerns the relationship among things in the world or in various systems, both in nature and culture. Instead of isolating these systems, projection creates an ecosystem without borderline. Projection is a way to comprehend how different cultures can link, enrich and deveop one another by understanding the relationship among different culture traditions can be related to one another by considering the nature of their sign system. That is why it is that the object of semiotics of culture is not culture but its sign systems. That is why we understand the nature of relationship among sign system as projection. In this article, we are interested in a particular kind of projection: that one in which the formulations of semiotics of culture of Slavic tradition project themselves onto the Brazilian culture. The conceptual field of Russian semiotics - dialogism, carnivalization, hybridity, border, outsideness, heteroglossia, textuality and modelling semiotic sign system - projects itself on the equally defining aspects of the semiotic identity of the Brazilian culture. I will refer here to two sets of projections: the concept of textual history, as a possibility to reach internal displacement within the culture, and the notion of semiodiversity produced by the meeting of different sign systems.