Social Imaginaries

Volume 3, Issue 1, Spring 2017

Chiara Bottici
Pages 61-81

From the Imagination to the Imaginal Politics, Spectacle and Post-Fordist Capitalism

According to Rorty, philosophy is most of time the result of a contest between an entrenched vocabulary, which has become a nuisance, and half-formed new vocabulary which vaguely promises great things. In this paper, I will explore the contest between the entrenched vocabulary of imagination (and ‘the imaginary’ as its necessary counterpart) and a half-formed vocabulary that promises a lot of interesting things: the vocabulary of the ‘the imaginal’. After introducing the concept of the imaginal, I will move on to show its force and, in particular, the role it plays in contemporary politics and in so-called post-Fordist capitalism.