The Ruffin Series of the Society for Business Ethics

Volume 3, 2002

Ethics and Entrepreneurship

Silicon Valley’s Next Generation of Entrepreneurs

This article focuses on the next generation of entrepreneurs likely to emerge in Silicon Valley. It profiles two tech-savvy college students and describes the Valley’s demographics and subculture to show how previous models of the entrepreneur (the pre-Internet and geek subculture varieties) are blending to form a new sort of entrepreneur for a computer industry in transition.