Philosophy of Management

Volume 11, Issue 2, 2012

Representations and Representing

Regina Queiroz
Pages 49-61

The Importance of Phronesis as Communal Business Ethics Reasoning Principle

In this article I maintain the importance of the Aristotelian concept of prudence or phronesis applied to business ethics, distinguishing its meaning from Solomon and Hartman’s approaches to Aristotelian business ethics. Whereas Solomon stresses the value of perception of particulars and Hartman criticizes the incapacity of Aristotelian phronesis to dwell with the interests of others, I advocate that Aristotelian virtue ethics is important because the concept of phronesis does three things: (a) stresses the rational calculation and general principles or rules in virtue ethics, in general, and business ethics, in particular; (b) provides a communal-based ethics principle; and c) offers us a clear comprehension about what calculation or reasoning is in ethics.