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Philosophy of Management

Volume 2, Issue 1, 2002

Knowing and Deciding

Michael Bokeno
Pages 11-23

Communicating Other/Wise
A Paradigm for Empowered Practice

For all the time and effort expended on empowerment and participation 'programmes', many fail each year. This paper argues that the cause is a faulty view of communication widespread among managers and their teachers: the conduit, transmission model. It frustrates participation and is an ideology of management control. It rests on untenable beliefs about meaning and how language relates to the world. The paper proposes a new model of communication in terms of 'communicating other/wise' and offers examples of how it can be practised in management education and by managers aiming to bring empowered and participatory workplaces into being.

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