Volume 1, Issue 3, 2001
Articulate Action
Jeremy Moon
Pages 35-45
Business Social Responsibility
A Source of Social Capital?
The widespread association of business with maximising profit has tended to obscure its social dimension. Indeed some writers doubt whether business can ever be socially engaged and others claim that it should not. This paper seeks to show that besides seeking profit businesses can properly practise social
responsibility, defined as involving themselves in their communities and engaging in non-profit activities. It explores the ways in which business social responsibility can contribute to social capital, the resources created by social bonds which members of a society can draw upon and which make it possible to achieve otherwise unattainable ends.