Proceedings of the International Association for Business and Society

Volume 28, 2017

Proceedings of the Twenty-Eighth Annual Meeting

Joy E. Beatty, Jennifer S. A. Leigh, Jegoo Lee
Pages 1-5

Go Big or Go Home
Big Data Analytics for Big Business & Society

Big data analysis is sweeping the natural sciences, industry, and the digital humanities, but what about business and society? The purpose of this session is to facilitate a conversation about the relationship of big data and data science analytics and their relevance to the business and society community in our roles as researchers, reviewers, editors, and scholars. We will discuss the benefits and challenges of big data analysis, and comparisons of big data methods with traditional quantitative and qualitative methods. We will offer a brief example of a topic modelling analysis, and will invite participants to consider the possibilities for using big data analysis in their business and society research.

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