Proceedings of the International Association for Business and Society

Volume 15, 2004

Proceedings of the Fifteenth Annual Meeting

Implementing the Stakeholder View
Learning Processes for a Broader Stakeholder Orientation

The Stakeholder View of the corporation holds that the capacity of a business enterprise is to generate long-term value which depends on critical stakeholders (Post, Preston, and Sachs, 2002: 51). This paper proposes a learning framework to explain why and how firms adopt a broader stakeholder orientation or why they don't. Preliminary, comparative case studies show first empirical evidence that the framework works in longitudinally capturing the development of stakeholder management in practice