Proceedings of the International Association for Business and Society

Volume 15, 2004

Proceedings of the Fifteenth Annual Meeting

Frances E. Bowen
Pages 146-154

Organisational Resources and Social Responsiveness
Comparing Behavioural and Resource-Based Perspectives

Corporate social responsiveness (CSR) can be seen as part of a firm’s overall corporate strategy, where firms allocate resources in order to achieve both longterm social objectives and competitive advantage. Identifying which resources are critical for social responsiveness, and even whether a firm’s resources can be enhanced by undertaking CSR activity, have become pressing issues for both researchers and practitioners. This paper will shed light on these questions by comparing the treatment of resources in two theories of the firm: the resource based and behavioural theories perspectives. The paper concludes with implications from these perspectives for the future research and practice of CSR.

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