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Journal of Business Ethics Education

Volume 7, 2010

Jenny Mead, Regina Wentzel Wolfe, Akira Saito, Daryl Koehn
Pages 125-127

Snow Brand Milk Products (C)
2009—Remaining Challenges

In the C case, the turnaround at SBM has been effected. Most significant is the company’s realization that it exists to serve the consumer and, through that service, the broader society. This brief case outlines the successes Hiwasa pushed SBM management to accomplish and introduces the challenges the company faced in 2009: primarily, continuing to build its corporate social responsibility approach and addressing environmental and social issues.

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