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Proceedings of the International Association for Business and Society

Volume 21, 2010

Proceedings of the Twenty-First Annual Meeting

Colin Higgins, Ben Neville
Pages 57-66

Understanding Dynamism and Flux in the Ideological Struggle for CSR

A largely ignored area of Business & Society scholarship is the role of political ideology in driving the norms and attitudes of business people and stakeholders toward corporate social responsibility (CSR). It seems intuitive that individuals with a more leftwing ideology would support regulation of, and responsibilities, for business (eg a stakeholder view) and those of a more right-wing persuasion would support more economic freedom (eg a shareholder view), but these relationships are unclear. Little is understood about how ideology influences the dynamism and flux that characterises CSR theory and practice.