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Proceedings of the International Association for Business and Society

Volume 20, 2009

Proceedings of the Twentieth Annual Meeting

Scott R. Colwell, Theodore J. Noseworthy
Pages 17-22

When We Confuse Market Economics as Market Ethics
Evidence from an Event Study

While evidence exists suggesting that irresponsible corporate behaviour may lead to decreased shareholder wealth (Frooman 1997), one cannot help but question the generalizability of these results when companies such as Exxon, an organization well known for its environmental problems, remains at the top of the 2006 Fortune 500 list. In this paper we show with regards to news of irresponsible behaviour, the market punishes smaller, less capitalized firms but not necessarily the very large and highly capitalized companies.

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