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Proceedings of the International Association for Business and Society

Volume 18, 2007

Proceedings of the Eighteenth Annual Meeting

Søren Wenstøp, Lars Jacob Tynes Pedersen, Dominic Käslin
Pages 551-556

Pitfalls and Bridges
Challenges in Teaching Business Ethics

This paper critically examines traditional rule-based and externalist approaches to the teaching of business ethics. The review materializes in a framework of seven pitfalls associated with the traditional approach, and bridges to overcome these perils are offered. Care is taken to avoid submitting the implausible positions of moral relativism. A perspective of methodological pluralism and normative internalism is developed and presented as a fruitful avenue for effective teaching in business ethics, and possible avenues for empirical exploration are offered.

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