Proceedings of the International Association for Business and Society

Volume 14, 2003

Proceedings of the Fourteenth Annual Meeting

Strategic Corporate Social Responsibility Among Multinational Firms in Mexico

We examine the conditions under which corporate social responsibility (CSR) projects create value for the firm. Specifically, we measure and examine the impact of centrality, specificity, proactivity, visibility, and voluntarism on value creation among multinational corporations (MNCs) in Mexico. We find that only centrality and voluntarism are related to value creation. In the case of voluntarism, the relationship is inverse. We draw conclusions from these findings about the nature of CSR activity by MNCs in Mexico.