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Proceedings of the International Association for Business and Society

Volume 10, 1999

Proceedings of the Tenth Annual Meeting

Jennifer J. Griffin
Pages 815-828

Tracing Stakeholder Terminology
Convergence or Divergence?

The increased focus on stakeholders and stakeholder research has ostensibly resulted in a ‘Tower of Babel” effect, where “there are many different disciplinary voices, talking in different languages to different issues and audiences” (Shrivastava, 1993: 33) about a seemingly similar topic: stakeholders. This study content analyzes recent stakeholder research to identify areas of convergence and divergence. We develop an organizing framework of stakeholder research focused on: structural, relational, and outcome components. Implications for future research are discussed.

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