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Proceedings of the International Association for Business and Society

Volume 10, 1999

Proceedings of the Tenth Annual Meeting

Jeffrey Gale
Pages 649-660

Technology Standards and Integrated Strategy
The Case of the 56K Modem Protocols

This analysis applies the integrated strategy concept to the development of technology standards, it both expands upon the basic model and uses it to review the case of the standards war in 56K modems.

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