Volume 10, 1999
Proceedings of the Tenth Annual Meeting
David H. Saiia, Archie B. Carroll, Ann K.. Buchholtz
A Survey and Analysis of Giving Patterns, Trends and Strategic Implications
This paper presents the findings of a national survey of corporate philanthropy conducted in 1998-1999 in the United States. The findings indicate that U.S. corporations practice philanthropy across a continuum of orientations and practices that are overall strategic in nature. The corporate giving managers are becoming more professional as giving practice becomes more strategic.