Volume 4, Issue 2, Fall 2012
The Stockholm Exhibit 1930
Reinventing the Everyday
This article attempts to explain how the Stockholm Exhibition of 1930 was uniquely different from previous exhibitions and sought to resolve a longstanding tension between a vision of the future and longing for the past. In particular, it addresses how ideas of the everyday were redirected towards functionalism in a joyful festive context through the agency of consumer desire. It also explains how the exhibition attempted to relate to Skansen, a nearby museum of the Swedish
vernacular and how Gunnar Asplund’s concepts of functionalism reflect Heidegger’s principles of dwelling. Finally, using Foucault’s concepts of ‘other’ spaces, it shows how the Stockholm Exhibition served as a heterotopia of the future that collaborated actively with a heterotopia of the past to make a more convincing case to a mass audience about the appropriateness of functionalism in Sweden.