Proceedings of the International Association for Business and Society

Volume 25, 2014

Proceedings of the Twenty-Fifth Annual Meeting

Thomas André
Pages 44-56

Corporate Social Responsibility Boosts Value Creation at the Base of the Pyramid

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  • Basak Ucanok Tan. CSR 2.0 and the New Era of Corporate Citizenship 2017: 17. [CrossRef]
  • Keerthan Raj, P. S. Aithal. International Journal of Case Studies in Business, IT, and Education. A ‘Desi’ Multinational –A Case Study of Hindustan Unilever Limited 2018. [CrossRef]
  • Madhushree L. M., Revathi R., P. S. Aithal. International Journal of Case Studies in Business, IT, and Education. Competitive Strategies in Green Business - A Case Study on Aegis Logistics Ltd 2018. [CrossRef]
  • Keerthan Raj, P. S. Aithal. International Journal of Applied Engineering and Management Letters. Literature Review of Impact of Branding on Base of the Pyramid Markets with Special Reference to India 2018. [CrossRef]
  • Basak Ucanok Tan. Business Education and Ethics 2018: 1348. [CrossRef]
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