Volume 16, Issue 1/2/3, Spring-Summer-Fall 1997
Trust and Business: Barriers and Bridges
George G. Brenkert
Pages 77-98
Marketing Trust
Barriers and Bridges
Cited by
- Gene R. Laczniak, Patrick E. Murphy. Journal of Macromarketing. Normative Perspectives for Ethical and Socially Responsible Marketing 2006. [CrossRef]
- Jacob K Tingle. Journal of Higher Education Athletics & Innovation. An Exploration of Organizational Trust in Intercollegiate Athletic Departments 2016. [CrossRef]
- TARA J. RADIN, MARTIN CALKINS, CAROLYN PREDMORE. Business and Society Review. New Challenges to Old Problems: Building Trust In E‐marketing 2007. [CrossRef]