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Journal of Business Ethics Education

Volume 1, Issue 1, 2004

Heidi von Weltzien Høivik
Pages 29-42

The Concept of Moral Imagination
An Inspriation for Writing and Using Case Histories in Business Ethics?

The paper presents a discussion of how the concept of moral imagination can enrich the process of moral deliberation in case discussions when teaching business ethics. The author links the discussion to experiences of having written a case where the goal was to generate a wider and more comprehensive learning process. The process then may yield – depending on the case and the use of moral imagination – the creation of entirely new solutions in ways that are novel, economically viable and morally justifiable.