Proceedings of the International Association for Business and Society

Volume 31, 2020

Proceedings of the Thirty-First Annual Meeting

Anna Eckardt, Diana D. Mazutis
Pages 14-23

Banking for a Low Carbon Future
Explaining Variation in Corporate Climate Change Responses in a Low-Salience Industry

We present a qualitative comparative case study of four European banks, investigating mechanisms that help or hinder the integration of climate change (CC) considerations in the banks’ corporate strategies. We find that strategic CC responses are dependent on the following factors: the initial interpretation of the CC issue, the language deployed to advocate for CC and the governance structures that are being invoked (or not) to spread attention to CC both within the bank and to external constituents. We contribute to research on corporate CC (in)action by developing a multi-stage process model of CC responses in a low salience industry.