Proceedings of the International Association for Business and Society

Volume 28, 2017

Proceedings of the Twenty-Eighth Annual Meeting

Sarah Lilian Stephen
Pages 298-310

From Niche Practices to Protoinstitutions
The Evolution of Emergent Practices

Neoinstitutional theory relatively neglects the process of new practices evolving into "protoinstitutions". These being important in understanding institutional change, the paper adopts a historical perspective to generate propositions by examining the genesis of a practice (socially responsible investment funds), with incongruent logics, in an increasingly mature organisational field (financial services) with dominant logics. Apart from identifying the inus conditions that determine the success or failure of new practices, it is illustrated that the process did not follow the existing generalisations on institutional change due to crucial factors, such as the nature of (and pressures exerted by) the incumbent institutions and logics, the nature of the new practice, and the presence (or absence) of certain events. Additionally, the demolition of existing logics and institutions is not easily achievable especially when a new practice differs from the incumbents on the basis of its driving logics.