Proceedings of the International Association for Business and Society

Volume 28, 2017

Proceedings of the Twenty-Eighth Annual Meeting

Mark S. Schwartz
Pages 277-290

What It Is and What It Isn’t: Assessing ‘Creating Shared Value’ Against the Value, Balance, and Accountability (VBA) Model

This paper evaluates Porter and Kramer’s ‘creating shared value’ (CSV) approach against the value, balance, and accountability (VBA) business and society model proposed by Schwartz and Carroll (2008). The analysis finds that while CSV potentially meets the requirement of creating value, their approach fails to properly address the balance and accountability elements of the VBA model. As a result, the CSV approach cannot presently be considered as an underpinning or overarching construct for the business and society field.