Proceedings of the International Association for Business and Society

Volume 28, 2017

Proceedings of the Twenty-Eighth Annual Meeting

Bryan M. Robinson, Jacobus A. Jonker
Pages 252-266

CSI as a Societal Requirement
Towards a More Significant Contribution to the Well-Being of Mining Communities in Madagascar

The Chinese owned Jiuxing Mine withdrew from Madagascar due to community protests against its operations. This research considered the theoretical constructs of Carrol’s Pyramid of Social Responsibility (Carroll and Buchholtz, 2006: 39) and the Continuum of Community Engagement (Bowen, Newenham-Kahindi and Herremans, 2010: 304) in three comparative mining case studies in South Africa, China, and Madagascar. The case studies identified possible reasons for Jiuxing Mine’s failure to engage the local population’s approval, and proposed a range of recommendations for mining companies to effectively engage with their local communities. The case studies confirmed that transformative community engagement in the mining sector provided the opportunity to identify negative externalities from land acquisition and mining operations; encouraged collaborative engagement with national and local government, other industry players, community representatives, community members, and community organisations; facilitates collaborative agreements for the benefit of all parties; and encourages an integrated strategy that maximises social investment outcomes.