Proceedings of the International Association for Business and Society

Volume 28, 2017

Proceedings of the Twenty-Eighth Annual Meeting

Jean Pasquero
Pages 213-223

CSR Research
A Blueprint for Thinking Ahead

CSR scholarship does not enjoy the centrality it should have. One way to replace it at the center of the conversation on business and society, is to make it more attractive to neighboring disciplines by demonstrating its unique added value. An essential move would be to acknowledge the contribution of these disciplines and to extend CSR models and theories to include their own core concepts. This process of cross-fertilization, called hybridization, can start with Political Science (recognizing various brands of public interest and national CSR) and Organizational Theory (rooting legitimacy and other normative schemes in social processes). A number of theoretical enrichments would ensue, from embedding CSR within the multiple levels that define it, to transdisciplinary perspectives, thereby increasing the relevance of the field across the social sciences. The growing international policy shift towards Sustainable Development (as defined by its three pillars of economic proficiency, social equity and environmental protection) provides a promising empirical source to take CSR theorizing beyond its traditional confines and make it a valued reference for both academia and decision-makers, corporate as well as political.