Volume 27, 2016
Proceedings of the Twenty-Seventh Annual Meeting
Janet L Rovenpor, Poonam Arora
Pages 208-221
Moving Towards a New Language for Business to Promote Greater Sustainability
In this paper, we argue and test the hypothesis that real progress towards greater sustainability in our society will occur only when individuals adopt a new language for business, use holistic thinking, and develop a robust set of economic, social and environmental measures performance.