Proceedings of the International Association for Business and Society

Volume 27, 2016

Proceedings of the Twenty-Seventh Annual Meeting

Caddie Putnam Rankin, Todd Matthews
Pages 198-207

Benefit Corporation Certification
An Initial Exploration of Mechanisms of Legitimacy in Two Industries

This paper develops a theoretical framework to explain how B-Corps certification is used by organizations to gain legitimacy in their industry and among diverse stakeholders. We explore two research propositions using data from pilot cases. The paper introduces our preliminary findings, outlines a revision of the study based on these findings, and discusses contributions for the research.