Volume 27, 2016
Proceedings of the Twenty-Seventh Annual Meeting
Caddie Putnam Rankin, Todd Matthews
Benefit Corporation Certification
An Initial Exploration of Mechanisms of Legitimacy in Two Industries
This paper develops a theoretical framework to explain how B-Corps certification is used by organizations to gain legitimacy in their industry and among diverse stakeholders. We explore two research propositions using data from pilot cases. The paper introduces our preliminary findings, outlines a revision of the study based on these findings, and discusses contributions for the research.