Proceedings of the International Association for Business and Society

Volume 26, 2015

Proceedings of the Twenty-Sixth Annual Meeting

Holly Fairbaim, Stephen Pavelin, Haiming Hang
Pages 167-178

The Effects of a Social Context on Reputational Judgments of Corporate Social Responsibility

In this article we aim to build on an emergent literature that recognizes a corporate reputation as an aggregation of individual reputational judgments. We apply insights from social influence theory in order to develop a set of testable propositions to explain how various aspects of a social context – the visibility of judgments and the anticipation of discussion – affects individuals’ reputational judgments of CSR.