Proceedings of the International Association for Business and Society

Volume 26, 2015

Proceedings of the Twenty-Sixth Annual Meeting

Arturo Briseño, Bryan Husted
Pages 51-61

The Diffusion of CSR Practices
Past Research and Future Directions

This paper identifies the connections between the diffusion of innovations, social network, and institutional literatures to the study of the diffusion of managerial practices in general and Corporate Social Responsibility (CSR) in particular. We demonstrate that each literature has contributed to explaining the diffusion and adoption of CSR practices but that there are still unexploited opportunities specially in combining the concepts and methods from diffusion, institutional, and networks literatures. We also argue that social network theory is a natural bridge that connects diffusion and institutional literatures providing richer explanations