Proceedings of the International Association for Business and Society

Volume 25, 2014

Proceedings of the Twenty-Fifth Annual Meeting

Tyron Love
Pages 65-70

Corporate Philanthropy Research: On the Value of the Recipient Actor, Time and Narrative Analysis

This paper highlights the value of the recipient actor, time and narrative analysis to theory building in corporate philanthropy research. For corporate philanthropy, a system of gift/counter-gift is envisaged whereby recipient becomes donor in a re-occurring continuous spiral of giving activity over time, motivating the economy of gift exchange. Narrative methods can assist in the theory building exercise because they help build context by examining elements of managers’ lives as causally connected episodes of experience.