Proceedings of the International Association for Business and Society

Volume 24, 2013

Proceedings of the Twenty-Fourth Annual Meeting

Time for a Tune-Up
Engaged Learning for a New Generation of Business Students

The Millennial Generation (Gen Y) has grown up with unprecedented access to technology and they view learning and access to information differently than previous generations. These differences mean that there is a need to engage them in new and creative ways in the classroom. This paper offers a variety of pedagogical approaches for Business & Society that are linked specifically to generational differences in order to better address the needs of Gen Y. Responses from student reflections to these changes are discussed, as are limitations and considerations necessary when making any extensive pedagogical shifts.