Volume 24, 2013
Proceedings of the Twenty-Fourth Annual Meeting
Caterina Tantalo, Bruce Paton
Value Innovation through Value Co-creation
The Stewardship Model in an Italian SME
Recent studies have shown that we should re-think the value creation process leveraging the utility functions of multiple stakeholders (Harrison et al., 2010; Tantalo and Priem, 2010; Tantalo, 2011). Following this approach, we develop a case study that shows a real example of shared value creation. The case focuses on Palm, a small Italian pallet manufacturer that has adopted a socially and environmentally conscious business model that produces value for multiple stakeholders.