Volume 24, 2013
Proceedings of the Twenty-Fourth Annual Meeting
Authenticity, Greenwashing, and Institutionalization of CSR Best Practices
This paper explores relationships among authenticity, greenwashing, and institutionalization of best practices for corporate social responsibility (CSR). The issue of authenticity versus greenwashing in CSR and stakeholder engagement practices has become an increasingly important topic of activist debate and scholarly inquiry. This paper identifies some relevant literature, defines authenticity and greenwashing, and seeks to connect the definitional distinction to institutionalization of CSR best practices. Connection involves definition and identification of “best” practices for CSR.