Proceedings of the International Association for Business and Society

Volume 23, 2012

Proceedings of the Twenty-Third Annual Meeting

The Institutionalization of Sustainability in Business Organizations
A Developmental, Multi-Stage, Multi-Dimensional Model

This paper explores the research question: Do all businesses institutionalize sustainability into their organizations in the same way, in the same sequence or to the same degree? Utilizing a grounded theory approach, a developmental, multi-stage and multi-dimensional model is constructed to better describe how sustainability is institutionalized in the business organization.