Volume 23, 2012
Proceedings of the Twenty-Third Annual Meeting
Michael Crooke, Mark Mallinger
Personal Responsibility for Improving Society
The Role of Graduate Business Education
This paper develops the case for establishing curriculum in business school that includes systems-based strategic decision-making. Pepperdine University’s certificate in Social, Environmental and Ethical Responsibility at their Graziadio School of Business is an example of a program that espouses values-based leadership, using the SEER lens as a framework that includes social and environmental values in the process of crafting a sustainable competitive advantage.