Volume 23, 2012
Proceedings of the Twenty-Third Annual Meeting
Michael Crooke, Mark Mallinger
Pages 39-47
Personal Responsibility for Improving Society
The Role of Graduate Business Education
This paper develops the case for establishing curriculum in business school that includes systems-based strategic decision-making. Pepperdine University’s certificate in Social, Environmental and Ethical Responsibility at their Graziadio School of Business is an example of a program that espouses values-based leadership, using the SEER lens as a framework that includes social and environmental values in the process of crafting a sustainable competitive advantage.