Volume 22, 2011
Proceedings of the Twenty-Second Annual Meeting
Noha El-Bassiouny, Hagar Adib, Salma Karem, Hadeer Hammad, Nesma Ammar, Christian Brunner
Pages 22-31
Slaves of Consumerism
Highlights of Egypt Post 25 January 2011
This paper discusses the dynamic interplay in the post-revolution era between external phenomena in organizations’ wider socio-cultural environment including
materialism, consumerism and ethics along with organizational practices (i.e. corporate social responsibility and cause-related marketing).