Proceedings of the International Association for Business and Society

Volume 21, 2010

Proceedings of the Twenty-First Annual Meeting

Elena Cavagnaro, Dieuwke Altena, Sarah Seidel
Pages 32-38

Saving the Commons
Exploring the Potential Contribution of the Furniture Industry

One third of all materials extracted from the Earth is used in the furniture industry. Of these, timber counts for 25%: the furniture industry is key to save one of the most important commons – our forest. Starting from the assumption that a better knowledge of consumers’ attitude and behaviour towards sustainable furniture is essential to spur the industry all along the chain to take action towards more sustainable operations, this study explores the actual offer of sustainable furniture in the Netherlands and consumers’ attitude towards it in order to determine opportunities for the furniture sector to take a more sustainable stance.