Volume 21, 2010
Proceedings of the Twenty-First Annual Meeting
Jiyun Wu, Kirk Davidson
How Corporate Social Responsibility and Business Ethics Are Perceived in China
A Preliminary Exploration
The paper explores how the concepts of corporate social responsibility (CSR) and business ethics are perceived by business managers and business school professors/administrators in China, using interviews. The findings suggest that the perceptions of both concepts are tinged with cultural nuances. The study has implications for further developing business ethics research programs in the Chinese context and for crosscultural communications and management.