Proceedings of the International Association for Business and Society

Volume 21, 2010

Proceedings of the Twenty-First Annual Meeting

Jiyun Wu, Kirk Davidson
Pages 23-31

How Corporate Social Responsibility and Business Ethics Are Perceived in China
A Preliminary Exploration

The paper explores how the concepts of corporate social responsibility (CSR) and business ethics are perceived by business managers and business school professors/administrators in China, using interviews. The findings suggest that the perceptions of both concepts are tinged with cultural nuances. The study has implications for further developing business ethics research programs in the Chinese context and for crosscultural communications and management.