Proceedings of the International Association for Business and Society

Volume 18, 2007

Proceedings of the Eighteenth Annual Meeting

Business Strategy in Innovation Policy

This paper uses basic concepts from sociological process theory to assess new forms of public management in innovation policy and their relevance to business strategy. We describe this policy process as chains of events, outcomes, and re-coupling. It is argued that these process sequences occur in three analytically separate domains, namely the social, the cultural, and the cognitive domain. The paper identifies three collective learning variables of cooperation, collectivity, and content, to arrive at an explanatory scheme to systematically investigate business strategy in complex process dynamics.