Volume 18, 2007
Proceedings of the Eighteenth Annual Meeting
Paul Dunn, Anamitra Shome
Culture and Social Desirability Bias
Ethical Evaluations by Chinese and Canadian Business Students
This study finds cultural divergence among business students from Canada and the People’s Republic of China. The Chinese and Canadian students, regardless of gender, exhibit different ethical attitudes towards questionable business practices. Also, the Canadian students, especially the women, demonstrate a stronger social desirability bias (a tendency to deny socially unacceptable actions and to admit to socially desirable ones) than do the Chinese business students. Finally, this bias causes respondents to increase their assessment of the un-ethicality of questionable business activities.