Proceedings of the International Association for Business and Society

Volume 15, 2004

Proceedings of the Fifteenth Annual Meeting

Carter Crockett
Pages 43-52

A Theory of Entrepreneurial Virtue
Balancing the Pioneering Spirit

Amid concerns regarding the moral and social impact of the modem corporation, this paper begins its enquiry by considering the very purpose that modem business is meant to serve and the moral frameworks guiding that pursuit. In an attempt to test the applicability of an ancient theory of virtue, fieldwork has been conducted which seeks to evaluate such a framework for its conceptual power at the point of new business creation. As key Aristotelian concepts are unearthed in the study of one entrepreneurial case study, the central tenets of purpose, virtue and balance emerge as relevant concepts to consider in the context of new venture formation.