Volume 14, 2003
Proceedings of the Fourteenth Annual Meeting
Jeanne M. Logsdon, Donna J. Wood
Glottal Business Citizenship for Human Rights and a Sustainable Environment
This paper extends Global Business Citizenship theory by exploring how to apply GBC to two important areas of impact that firms have: environmental sustainability and human rights/employee practices. We identify the basic principles that may apply in these areas of global concern and illustrate the application processes and challenges in their implementation. We pay particular attention to the countervailing forces and barriers that must be dealt with in order for the organization to embrace the GBC model.